“Business has only two functions - marketing and innovation.”
Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return.
The description of a “campaign” is that it must be:
1# Task-based
2# Have a purpose
3# a declared target
4# An outcome targeted
5# Finite
6# Limited in time
7# Bound by a start and an end
8# Maximises social tools to create an “interest spike”
Around the date of the campaign – interest leading up to, during and immediately after the event and of course have an ethical exit strategy. If it’s a game or competition, a known and obvious end date.Campaigns give Corporate a chance to baby-step into social media. No, of course they are not your full social media strategy, but they offer an entry point, the opportunity to get one’s feet wet without alienating the shareholders and board of directors from the get-go.